Nearly three years ago we surveyed our members - to find out if we, as their Trade Association, were achieving what they wanted. In many areas we were seen to be a success - in others there was room for improvement. In particular we took on board the need to enhance our overall profile to the industry and public at large. We have tackled this challenge by introducing flagship projects, (for example Promoting Performance), closer press relations and a more structured engagement with government. Now we can be viewed as a model association in the way we approach much of our work. However, we are in a process of continuous improvement. This is why we will be surveying members again this autumn to find out how we can do even better. 

To single out one area where we believe we have been effective, is the encouragement of new exporters. At the last three major international shows we have helped 72 companies who were exhibiting overseas for the first time. Helping SMEs in this way will continue to be a priority.

Rob Oliver
CEA Chief Executive