The CEA acted as the Trade Partners UK SESA (Support for Exhibitions and Seminars Abroad) sponsors of the British Group at Baucon Asia, held at the Singapore Expo Centre in Changi. 18 British companies exhibited with SESA grant aid (ie 60% of space and construction costs up to a ceiling of £2,300).
There were 347 exhibitors from 32 countries. In addition to the British Group there were National Pavilions from Germany and Spain. The guest of honour at the official opening was Mr Mah Bow Tan, the Singapore Minister for National Development, accompanied by Mr Albert Hong - a leading figure in Singapore industry. 9,137 visitors attended Baucon Asia from 50 countries and regions. The quality of visitors was high with many being of CEO or Director status. Although predominantly from Singapore, the British Information Centre recorded visitors from Australia, Bangladesh, Hong Kong, India, Indonesia, Japan, Malaysia, Myanmar, the Philippines, South Korea, Thailand, Turkey, United Arab Emirates and Vietnam. The Commercial Section of the British High Commission in Singapore is enthusiastic and keen to help British exporters and can provide market overviews and tailored market information.
Opportunities for the sale of construction equipment exist across a wide range of products - there are still extensive construction and renovation projects in Singapore. If British companies are serious about doing business in the region the opinion was that they must appoint a local distributor or agent and expect to support them through regular contact and visits. Companies who had agents but did not visit them had found that the sales very quickly fell off. A full report can be found on www.coneq.org.uk / Exhibitions / Baucon Asia.
TWO NEW EVENTS FOR THE CONSTRUCTION INDUSTRY FROM THE ORGANISERS OF BAUMA BAUCON INDIA
Munich Trade Fairs have announced their first event in India for the building and construction industry. There is huge support from the Indian Government for massive investment in the transport and roads infrastructure throughout the sub-continent. British industry has always been popular in India and Baucon provides an outstanding opportunity for UK manufacturers to be part of this development. Unfortunately, Trade Partners UK have turned down the CEA’s request for support for this exhibition, but they are confident that their friends in Munich will offer sensible participation terms. The CEA believes that its members should take advantage of this event, since the organisers are tried and trusted and thus a good attendance is assured. BAUMA
CHINA Everyone talks about the "potential" of China’s vast market, so here is a real chance for UK industry to explore it for themselves. Bauma China takes place there in November 2002. Munich Trade Fairs are major shareholders in the new Shanghai Exhibition Centre, which opened on 1 November 2001. The centre is constructed very much on the lines of Munich’s own magnificent centre, although is not yet so large. It is situated in Pudong, the extraordinary new development on the opposite side of the Huangpu river from Shanghai itself. The CEA has not at present been granted financial support from Trade Partners UK, but has been offered reasonable, slightly discounted rates for space and stand construction by the organisers. Excellent space allocation is also guaranteed. Anyone who knows Munich’s Bauma knows what a stunning show that is - why not try the Chinese version next year? For further information on either of the above, contact the CEA or Munich’s UK office, Pattern Ltd - Tel: +44 (0)20 8940 4625 - info@pattern.prestel.co.uk
In an ever-changing world of construction equipment one thing remains the same: dealers are the key to a successful distribution strategy. Condex is organised by the Associated Equipment Distributors (AED) in the USA and offers manufacturers a unique opportunity to meet key American distributors. Condex brings you face-to-face with top dealership executives - 3,500 decision makers (dealership owners, chief executives, presidents, senior managers, etc) are expected to attend. Research figures show that North America is the largest global market for construction equipment and 70% of all equipment sales is the USA are made through AED members. Trade Partners SESA support is available of up to £2,300. If you wish to exhibit contact the CEA exhibitions team.
CEA INFORMATION CENTRE DISPLAY PACKAGE Companies not exhibiting at any of the shows mentioned can take advantage of the enhanced display package at the CEA British Group Information Centre. The package offers graphic and literature display areas, a full post event report and a contact database of enquiries from visitors to the stand. The Information Centre may also be used as a meeting point, to access the Internet or just to call in and have a break - light refreshments available. The service provides an excellent, cost-effective way of assessing initial market interest without all the overheads of exhibiting.
INTERMAT Intermat 2003 is closer than you think. Supported by the profession and energised buoyant market Intermat is the civil engineering and construction industry meeting place for 2003. The show will welcome 1,500 exhibitors taking 300,000 sqm of exhibit space. In excess of 200,000 trade visitors from all over the world are expected to attend: construction companies, project managers, local authority, government, distribution managers. Trade Partners SESA support is available of up to £2,300. If you wish to exhibit contact the CEA exhibitions team without delay.
FOR FURTHER INFORMATION ON EXHIBITIONS - CONTACT: Joanna
Oliver - joanna@admin.co.uk Tel: +44 (0)20 8665 5727 - Fax: +44 (0)20 8665 6447 |
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BAUCON
ASIA
Rob
and Joanna Oliver ran the CEA British Group Information Centre
together with Maszanah Ahmad, a local hostess/interpreter, who wore
traditional Singapore-Malay dress, which attracted many people to the
stand and helped break the ice when opening discussions. The
Information Centre provided a meeting point, e-mail and Internet
access points, telephone and fax connections and cold drinks and
snacks. The CEA interactive CD-ROM, Business Tracker, was distributed
to visitors making specific enquiries. Seven British companies
displayed literature and graphics on the stand. CEA staff took
enquiries and trade leads from visitors, including a number of
distributors. Trade UK (an e-commerce web site designed for overseas
companies to source products from British manufacturers) was also
promoted on the stand.
Baucon
Asia was a very well-organised exhibition and visitors to the show
expressed a belief that British companies produce high quality
products with good after-sales service. British exhibitors felt the
exhibition worthwhile and reported good levels of new orders.
CONDEX
